A touch of class with Naim’s Signature Collection

KUCHING: Naim Holdings Bhd, one of Malaysia’s leading developers, has engaged top French interior designer Bruno Panis to provide the wow factor to its new sales gallery and show units situated at Rock Commercial Centre, Jalan Green, Kuching.

Declared open on February 2, the sales gallery created hype among the Kuching community with its tasteful design and cozy ambiance. The sales gallery also houses two Sapphire On The Park condo show units, the first product under the ‘Naim Signature Collection’, Naim’s newly-launched upmarket brand.

No stranger to interior design and armed with over 20 years of experience, Panis who has been in Malaysia for the last four years, has worked extensively with internationally renowned brand names such as L’Oreal, D & G, Helena and Nivea.

Besides having an interior design background, Panis also possesses a Master degree in business and marketing specialising in product-design.

Panis told The Borneo Post that the interior design concept for Naim Kuching’s new sales gallery was based on three main factors – the company’s philosophies, environmental conservation and profiles of its customers.

“As one of Malaysia’s leading developers, Naim has always been a trend-setter. The sales gallery showcases the seamless fusion of space and function, exuding style in simplicity.

“We also chose the right materials and colours to enhance the aura of coziness and comfort. The sales gallery echoes Naim’s philosophy of differentiating itself from the rest, being in a class of its own,” explained Panis.

The main feature of the gallery was the striking ‘Vertical Garden’, a backdrop comprising local plants and greenery, a manifestation of Naim’s focus on environmental conservation.

“As a responsible corporate citizen and through the Vertical Garden, Naim is saying that environmental conservation is beautiful, and that its properties are designed with this in mind. The sales gallery is also equipped with LED lights to facilitate energy saving, a further tribute to the environment,” disclosed Panis.

Panis remarked that great efforts have been made to make the sales gallery a special place for its customers.

“The sales gallery is like a ‘jewel box’, consistent with the launch of Naim’s upmarket brand, the ‘Naim Signature Collection’. The Collection which showcases a range of upmarket products, was inspired by its customers’ search for unique and quality products within a secured environment.

“The sales gallery, like the Collection, is a tribute to Naim’s customers, a true reflection of Naim’s quest of going beyond expectations,’ said Panis.

The Sapphire On The Park condo show units are equally impressive.

“We wanted to show something different to what our customers see in other show units.

“My philosophy is to create a feeling of comfort irrespective of whether the unit is a large or smaller one. We achieved this by using the right colours, sleek low lying furniture to emphasise the feeling of space, paying due attention to ergonomic details and to top it all, adding a touch of ‘Europe’ in the interior design,” he explained.

Panis elaborated that the show units showcased different design options for different target audience.

“Type A show unit targets younger customers, singles or couples, favouring a fusion of classic and bright colour scheme. The repetition of blue in the living and bedroom curtains allows more freedom to display any style of pictures or objects. In addition, the dressing table was put in to give a luxury feel to the general ambiance.

“Type B show unit targets families, with the choice of materials and colours being more classic and quiet. There is good colour coordination where the colours of the furniture and other accessories are of similar tones, giving a sense of fluidity.

“We also introduced some antique pieces to give the feeling of the ‘mise en scene’ of each piece, which could be an heirloom to anyone.”

“What we are offering is of world-class design standard. If one has seen the KLCC condominiums in Peninsular Malaysia, which are regarded as the best in the country now, I would like to think that these show units are better than that,” Panis enthused.

Those interested are invited to visit Naim Kuching’s sales gallery at Rock Commercial Centre, Jalan Green, Kuching or call 082-422001 for more information.

SOURCE: Borneo Post Online (7 March 2014)